IBRA Radio is a Christian radio ministry supported by local Pentecostal churches in Scandinavia and ministring to 100 countries.

Organisation
IBRA Radio is part of the Swedish Pentecostal Mission (SPM), an organisation that also work with social aid (through PMU Interlife), christian litterature (through PIL), evangelisation, education and church planting.

DAILY:

  • IBRA's 1000 coworkers produce radio programs in 85 languages targeted at 100 different countries
  • IBRA broadcast 200 hours of programming
  • about 100 million people listen to the broadcasts
  • approximately 5000 letters are received from listeners
  • 700 people come to faith in Jesus Christ through the ministry of IBRA

 

IBRA's mission
IBRA's mission is motivated by Jesus' words in the Gospel of Matthew 28:19-20.

IBRA wish to...

  1. present the Christian faith in such a way that any individual can make an informed decision on whether or not they would like to become a Christian
  2. give people the opportunity to become a Christian
  3. offer basic teaching in Christianity to enable people to grow in their faith

IBRA's vision
To engage all available resources for the effective use of the electronic media in spreading the Christian message to peoples and language groups who could not otherwise be reached with the Gospel.
The goal of this ministry is to help in the planting of local indigenous churches.

IBRA's areas of ministry:

  • production, broadcasting and following up of radio programs
  • production and distribution of audio and video cassettes
  • production, broadcasting and following up of TV programs

In order to accomplish this, a large part of the work involves the training of media specialists.

IBRA's expected audiences
IBRA prioritize work among peoples and language groups that can not be reached effectively with the Gospel by any other means. Media ministries should be a part of the overall mission strategy.

IBRA's policy statement

  1. IBRA does not own any transmitters, but buys air time on Christian, commercial or government owned stations.
  2. Production, follow up and training should be done, if possible, in the area where the listeners live. If this is not possible, the ministry should be located as close to the target area as possible.
  3. IBRA works together with indigenous churches and organizations who wish to use radio, TV, audio and video cassettes, along with appropriate follow up materials in their presentation of the Gospel message.
  4. In each country where IBRA works, the ministry is to be coordinated by an indigenous committee who have the respect and trust of the local churches.
  5. Where needed, IBRA provides the necessary equipment for program production and follow up. The technical equipment is available as long as the production is carried out according to the agreements signed between IBRA and the local workers.
    IBRA also provides training, technical know-how and coordination for an effective media ministry.
  6. IBRA is affiliated with World by Radio, a fellowship of the major worldwide Christian radio organizations. The focus of this united effort is to reach all the major language groups with the Gospel through cooperation and coordination.

IBRA's program policy

  1. The programs shall be listener oriented.
  2. The programs shall be positive in their nature. Negative opinions about people or organizations, whether political or religious, shall be avoided. Programs shall not be used to solicit contributions.
  3. All program content shall have the Bible as its basis and be based in the overall message of the Bible. The truths of Scripture should be reinforced by giving living examples of what God is doing today. IBRA accepts and fully supports the doctrinal statement of the Lausanne Conference.
  4. The programs shall show how God cares for the entire person - body, soul and spirit. Where needed, and if resources permit, the programs may contain information and teaching about health care, agricultural, environmental and other social matters.
  5. The programs shall maintain a high technical, cultural, Christian and moral level.
  6. The producers of and participants in the programs shall come from the same language and cultural background as the expected listeners. The translation of program material from other languages is acceptable only if that material has been adapted to the listeners culture and manner of communication.